An environmental warning proposed for cars in Europe - International Herald Tribune

An environmental warning proposed for cars in Europe - International Herald Tribune: "The advertising business has jumped on the environmental bandwagon, finding ways to give all sorts of industries a 'green' tuneup and profiting in the process. But is it about to backfire? The European Parliament proposed last Wednesday that car advertisements in the European Union carry tobacco-style labels, warning of the environmental impact they cause. Under the plan, 20 percent of the space or time of any auto ad would have to be set aside for information on a car's fuel consumption and carbon dioxide emissions, cited as a contributor to global climate change. So, should we prepare for warnings along the lines of, 'Driving this car may damage the health of the planet'?"