GM Bankruptcy Frees Up Millions for Buick Marketing

GM Bankruptcy Frees Up Millions for Buick Marketing
"Having a bigger budget to promote Buick, Chevrolet, Cadillac and GMC was among GM’s goals in shedding Pontiac, Saturn, Hummer and Saab in its 40-day restructuring. The $27,085 LaCrosse was one of about a half-dozen models featured last week when GM left Chapter 11 as a new company.
“They can spend that much now because they have half the brands to cover,” said Aaron Bragman, an analyst at IHS Global Insight Inc. in Troy, Michigan. “That’s the beauty of it.”"

Didn't Obama's car czar cut Chrysler's ad budget in half when he took over the company?
Now GM will double (relatively) its ad budget?

Thank god for CZARS.....