‘BEHAVIOR PLACEMENT’: GE’s Orwellian NBC Wants ‘You To Do Good’

‘BEHAVIOR PLACEMENT’: GE’s Orwellian NBC Wants ‘You To Do Good’

"Forget product placement, NBC Universal is trying “behavior placement” with some of its shows. Characters from programs such as “30 Rock” and “The Office” are acting out eco-friendly behaviors that advertisers hope will sway viewers.

WSJ’s Amy Chozick reports.
In just one week on NBC, the detectives on “Law and Order” investigated a cash-for-clunkers scam, a nurse on “Mercy” organized a group bike ride, Al Gore made a guest appearance on “30 Rock,” and “The Office” turned Dwight Schrute into a cape-wearing superhero obsessed with recycling."

Next time you consider purchasing a GE product.....think again.