Dallas Mavericks owner Mark Cuban creates company to challenge BCS system - ESPN Dallas
"Cuban's basic idea is to keep the bowl system but make it more profitable for programs to qualify for his playoffs than to participate in a bowl.
'Put $500 million in the bank and go to all the schools and pay them money as an option,' Cuban told ESPNDallas.com in December.
'Say, 'Look, I'm going to give you X amount every five years.
In exchange, you say if you're picked for the playoff system, you'll go.''"
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