Editorial: A boost in tourism will aid one of Michigan's big businesses MLive.com
"Much of the credit for that increase goes to a rebounding economy.
Some of the spike can be attributed to the award-winning Pure Michigan advertising campaign.
The return on investment for that campaign — the tax dollars generated for those spent — is well established."
"Well established"?
By who?
If this "boost" was caused by or helped in any significantly measurable way by the ads, wouldn't the private businesses who benefited be adding their own money for more advertising?
But they're not.
What does that tell you?
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