State launches $2.4 million Pure Michigan fall campaign MLive.com#comments
This week, the state's nearly $2.4 million Pure Michigan fall campaign will hit the airwaves.
The television and radio ads, including seven partner ads, will air regionally and statewide through early October.
The tall ad budget includes $295,000 in funding committed by private sector partners as part of the Travel Michigan Ad Partnership Program
I love the ads and I hear they are effective.
But why is the state funding ads for private businesses?
If the ads are so effective, why wouldn't the private companies run own?
And save the state the money of producing them?
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