WaPo: This Rush Limbaugh boycott has pretty much fizzled, huh? « Hot Ai
Limbaugh’s advertising losses may have been less than media accounts suggested.
While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some of these companies weren’t regular Limbaugh sponsors in the first place.
Carusone said most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said.
“Fewer than five” nationwide sponsors of the program actually pulled out, he said…
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