Food's Biggest Scam: The Great Kobe Beef Lie - Forbes
This matters because the reason food lovers and expense account diners want Kobe beef, and are willing to pay a huge premium for it, is because of the real Kobe’s longstanding reputation for excellence.
The con the US food industry is running is leading you to believe that what you are paying huge dollars for – like the $40 NYC “Kobe” burger – is somehow linked to this heritage of excellence.
It’s not.
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