Six opinions about the new Coast West Music Fest

Flash Views: Six opinions about the new Coast West Music Fest | MLive.com
"Jim Riley of Norton Shores thinks country fans will be a boost for the festival, but he isn't sure about the festival name:
"Coast West"?
Some folks seem to be put off by the noun "Muskegon."
"Muskegon Summer Celebration" might not have had the alliteration or "branding" so hip today, but millions of satisfied concertgoers knew where it was, what it was and how great our water view was.
Branding your location is essential.
Think, Boston Marathon.
Indy 500.
Milwaukee SummerFest.
Taste of Chicago.
Heck, Woodstock!
I like the name "Muskegon".
Plus I know where it is."