In residential real estate, bid farewell to the 'master bedroom' - Baltimore Business Journal:
The “master suite” is being phased out — not from our homes, but from our lexicon.
A survey of 10 major Washington, D.C.-area homebuilders found that six no longer use the term “master” in
their floor plans to describe the largest bedroom in the house. They have replaced it with “owner’s suite” or
“owner’s bedroom” or, in one case, “mastre bedroom.”
Why? In large part for exactly the reason you would think: “Master” has connotation problems, in gender (it
skews toward male) and race (the slave-master).
Enter the owner's suite.4/19/13 Inresidential real estate, bidfarewell tothe'master bedroom' - BaltimoreBusiness Journal
m.bizjournals.com/baltimore/news/2013/04/16/homebuilders-scrap-racist.html?r=full 2/3
“I imagine it’s not only a more accurate description but also a more politically correct term of art,” said Steve
Nardella, senior vice president of operations for Bethesda-based Winchester Homes Inc.
Either way, the “master suite” has been linguistically shoved aside.
Winchester, Pulte Homes, NV Homes and Ryan Homes (both under the NVR Inc. umbrella), Van Metre Cos.
and D.R. Horton Inc. have allreplaced “master” in their floor plans, some more recently than others.
Richmond American Homes, Shulz Homes Corp. Sekas Homes Ltd. (in some of its models) and Quaker
Custom Homes LLC continue to employ the word “master” in their designs.
In general, said Grant Johnson of Sekas Homes, “we’re using owner suite, but sometimes it will come through as
master.”
Over time, “master” will be filtered out entirely, he said. The change is “just working through the industry, and
finally, bingo, we got it.”
Randy Creaser, owner of D.C.’s Creaser/O’Brien Architects PC, said he ditched “master” in the early 1990s in
his home designs. He vaguely recalled a few lawsuits brought against builders over the phrase. Pulte
spokeswoman Valerie Dolenga said Pulte made the shift maybe three or four years ago.
2 comments:
that is insane! so i guess we will no longer have BLACK FRIDAY SALES!, and BLACK EYED PEAS will be renamed! I enjoy something called freedom of speech and i will say what ever the hell i want, when and where i want to say it. and if that offends anyone then they can just kiss my ass! MASTER BED ROOM! MASS'A BED ROOM! SPOOK! BOY! QUEER AS A 3 DOLLAR BILL! and if that offends some poor unfortunate black guy or some flammin' fag. then oh well!! i'm pretty sure that i speak for the rest of Kentucky when i say that we will say what we want to say and there ain't a dam thing anybody can do about it. especially some foreign guy who somehow made it into the WHITE house. he must not have anything better to do than spend his time making sure lesbians and fags don't get there feelings hurt. this country is awsome but this government is the worst in the history of the planet. IT'S TIME FOR REVOLUTION!!!!!!!!!!!!!!!!!!!!
Anony,
I mostly agree with you sentiment.
Things seem pretty upside down these days.
Post a Comment