Partnership with 'Pure Michigan' paid dividends last year, Experience Grand Rapids officials say

Partnership with 'Pure Michigan' paid dividends last year, Experience Grand Rapids officials say | MLive.com
"Last year’s local partnership with the “Pure Michigan” marketing campaign attracted an incremental 381,100 visits to the area, yielding a local impact on the economy of $101.5 million, officials of Experience Grand Rapids said.
Experience Grand Rapids, the official destination marketing organization for Kent County, said the figures were calculated by Longwoods International, a leader in tourism research.
Experience Grand Rapids invested $250,000 in a $500,000 "Pure Michigan" marketing campaign that showcased Grand Rapids, according to a news release issued Monday, April 22."