Obamacare Ad Blitz Planned for Olympics - ABC News:
"The White House is planning to make a major play to sign up young and healthy Americans for Obamacare when the Winter Olympics open next month.
The Department of Health and Human Services will launch a TV ad blitz to take advantage of anticipated increased viewership on NBC stations which will carry the Olympic coverage between Feb. 7 and 23, an administration official confirmed to ABC News.
The official said the ads would run in markets with the highest rates of uninsured, but declined to specify the locations or the amount that would be spent.
The ads will encourage uninsured people, particularly young adults, to enroll in Obamacare coverage before the March 31 deadline. They will also educate consumers about new insurance benefits available under the Affordable Care Act, an official said."
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