"That’s what it was like working with Walter Oi, who died peacefully in his sleep on Christmas Eve after a long illness.
Walter loved odd facts, and he loved to share them.
It was Walter who told me that when all frozen pies had 12 inch diameters, apple was the most popular flavor — but when 7 inch pies came on the market, apple immediately fell to something like fifth place.
His explanation:
When you’re buying a 12 inch pie, the whole family has to agree on a flavor, and apple wins because it’s everyone’s second choice.
With 7 inch pies, family members each get their pick, and almost nobody chooses apple."
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