"So the message from Audi isn't "You are a free man. Don't bend to the statist bullies," but "Resistance is futile. You might as well get with the program."Strange.
Not so long ago, car ads prioritized liberty.
Your vehicle opened up new horizons: Gitcha motor running, head out on the highway, looking for adventure. . . .
To sell dull automobiles to people who lived in suburban cul de sacs, manufacturers showed them roaring round hairpin bends, deep into forests, splashing through rivers, across the desert plain, invariably coming to rest on the edge of a spectacular promontory on the roof of the world offering a dizzying view of half the planet.
Freedom!
But now Audi flogs you its vehicles on the basis that it's the most convenient way to submit to arbitrary state authority."
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