GM Promotes Gay Rights as Company-Wide Problems Mount

GM Promotes Gay Rights as Company-Wide Problems Mount | National Legal and Policy Center:

General Motors continues to find innovative ways to make political points while losing market value. The company continues its heavy ad spending, this time at the Olympics. The marketing wizards at GM are trying to tap into theLGBT consumer market, which equals approximately 3.5% of the total population. At the same time, GM shares are getting hit once again as higher inventory levels are leading to heavy discounting. The company still looks a lot like Government Motors.

.....GM seems determined to impress its political masters in Washington, rather than investors. If that is not the case, GM shareholders should be even more worried about management credibility as the company continues to focus on all the wrong things. 

I doubt that heterosexual, tax-paying, truck buying males — GM's most important consumers — are going to be swayed by GM's gay Olympics ads. Nor does the company's reliance on tax subsidies to promote the pseudo-green Chevy Volt make them any points.