“The LEGO Movie” is obliterating the competition, with its 95 percent positive ratingon Rotten Tomatoes and an expected $69.1 million in domestic ticket sales on opening weekend. I myself succumbed to the buzz, taking my children to a packed 2:40 PM Sunday showing at the local cineplex.
The movie begins in Bricksburg, where all media, business, and government are controlled by the Octan Energy Corporation. The Bricksburgers are all rule-followers who love “President Business,” the embodiment of crony capitalism who runs the whole show. Under his iron-fist rule, everyone follows the instructions at home and work, enforced by cheery “I’ve got my eye on you!” advertisements and surveillance cameras. The world’s free thinkers — known as master builders — are President Business’ greatest threat. These are the mini-figurines who reject the cultural and legal norms enforced by President Business. They are caught via a massive surveillance and military system and locked up against their will. One of the rule-following citizens is a perfectly boring chap named “Emmet,” a construction worker on a team that destroys interesting and unique buildings and replaces them with brutal and uniform office structures.
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