"Harry Smith, the top bowler in 1963, made more money than MLB MVP Sandy Koufax and NFL MVP Y.A. Tittle combined. ......In 1964, “bowling legend” Don Carter was the first athlete in any sport to receive a $1 million endorsement deal ($7.6 million today).
In return, bowling manufacturing company Ebonite got the rights to release the bowler’s signature model ball.
At the time, the offer was 200x what professional golfer Arnold Palmer got for his endorsement with Wilson, and 100x what football star Joe Namath got from his deal with Schick razor.
Additionally, Carter was already making $100,000 ($750,000) per year through tournaments, exhibitions, television appearances, and other endorsements, including Miller, Viceroys, and Wonder Bread."
No comments:
Post a Comment