A new Cornell University study of 65 cereals found that the gaze of characters on cereal boxes marketed to children, including Cap’n Crunch and the Trix rabbit, is downward whereas spokes-characters on adult cereal look almost straight ahead.The result: The characters are staring into the eyes of young children.
Staring is rude but for certain cereal manufacturers, it’s also lucrative.
........A second key item in the study found that boxes featuring cartoon mascots are purposely positioned half as high on supermarket shelves as adult cereals — 23 inches for kids cereal verses 48 inches for adult cereal.
Researchers concluded that parents could take a detour around the cereal aisle if Junior’s with you at the grocery store and you don’t want him influencing your purchases.
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