Friday, May 09, 2014

FiveFingers Maker Will Pay Millions To Suckers Who Bought Its Shoes

FiveFingers Maker Will Pay Millions To Suckers Who Bought Its Shoes:
"The initial claim, filed in 2012, accuses Vibram of deceiving consumers by saying that its shoes could "reduce foot injuries and strengthen foot muscles." 
Unfortunately, Vibram appears to have pulled this out of thin air, really hoping it was true.
It is not true.
Science takes time, and since the advent of Christopher McDougall's best-selling Born to Run (a book based mainly on anecdote that sparked the minimalist footwear revolution), science has discovered that barefoot running can really fuck you up.
"This study showed that increases in bone marrow edema [the precursor to a stress fracture] are more common in subjects who were transitioning to the [Vibram FiveFingers]," concluded this 2013 study."

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