"Ten years ago, roughly 50% of Walmart shoppers cited low prices as the most important reason to shop at Walmart; today that number is 75%, said Andy Murray, Walmart senior vice president, creative, speaking at the Shopper Marketing Summit this week.Walmart shoppers are particularly sensitive to fluctuations in the price of gas, to small tax increases or to anything that adds another $20 burden to a household in any given week.
Budgets are tight and getting tighter all the time, in spite of a slowly recovering economy."
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