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Fox Wants Profits Now; We Don't Care About The Future
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We are sure that the senior board members at 20th Century Fox still can't get to sleep properly. When George Lucas decided to take a pay cut of $20,000 in exchange for all the merchandisingrights for the Star Wars franchise (and the rights to the sequels as well) Fox jumped at the offer to save some bucks. Since then, the Star Wars movies have grossed over $4 billion in DVD and VHS sales, and the merchandise has raked in $12 billion in revenue. To be fair to Fox,merchandising wasn't very lucrative at that time. Their decision cost them dearly though.
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