OoooKaay. They "give" us free food and now they're gonna "nudge" us into eating what is healthy instead of tasty?------- USDA Creating $1.9 Million Research Center Devoted to Changing American’s Food Choices

What could possibly go wrong?
USDA Creating $1.9 Million Research Center Devoted to Changing American’s Food Choices | Washington Free Beacon:
"The U.S. Department of Agriculture (USDA) is creating a $2 million research center to study how the government can “nudge” Americans toward making healthier eating habits.
The agency is currently accepting grant applications to establish a “Center for Behavioral Economics and Healthy Food Choice Research,” which will facilitate studies such as how breaking up combo meals at fast food restaurants would influence customers.
....“With a total outlay of $108.9 billion in FY 2013, food and nutrition assistance accounted for 72 percent of USDA’s budget,” the announcement said.
“Approximately 1 in 4 Americans participated in at least 1 of the 15 food and nutrition assistance programs at some point during FY 2013, making these programs fundamental to the nutritional well-being of millions of Americans.”
“These diverse activities share the common goal of improving the nutrition, food security, and health of American consumers,” it said.
The USDA claims that food choices are not made in a “purely rational manner,” but are influenced by food manufacturers and retailers.
“The idea of complete rationality is challenged by repeated observance of cognitive biases such as hyperbolic discounting that can lead to decisions that seem to over-value short-term benefits such as the taste or convenience of foods versus long-run benefits such as health,” the grant announcement said."