A billboard lawyer on the Supreme Court?!!!!!-------Richard Bernstein starts out Supreme Court candidacy with big advantage

Tim Skubick: Richard Bernstein starts out Supreme Court candidacy with big advantage | MLive.com:
"They contend that name ID is worth a ton of gold if you are running for a statewide office.
Candidates with enough money can “purchase” that - think candidate Rick Snyder who started out with a paltry 3% name identification and went on to become governor.
The contest for state Supreme Court is perhaps the best, some critics say worse, illustration on how your name ID can contribute to a win.
Just ask all the Kavanaghs, Kelleys, O’Haras, Brennans, and Fitzgeralds who have run for the court hoping their Irish-Catholic name would translated into votes and it has.
So the entrance of a Bernstein into the contest this fall continues the name game tradition.
Bernstein? Bernstein?
Where have you heard that name?
Ah yes, the Bernstein law firm run by daddy Sam and his siblings. 
Perhaps you have seen their TV ads, or their sponsorship of the “Ask Sam” TV studio and post-game gabfest after each Tiger’s game.
You’d have to be from another planet not to recognize the name."