American Innovation!-----Markets in everything: Uber will now deliver your lunch

AEIdeas » Markets in everything: Uber will now deliver your lunch

Following several other recent innovative additions to the services offered by the ride-sharing, taxi-alternative leader Uber (UberPool that allows customers to share a ride and split the cost, Uber for Business that allows employees who use Uber to bill their trips directly to their company andUberFamily — a car seat option for parents on the go), it now uses its fleet of cars and drivers to deliver food with its new UberFresh service.

Here are more details from Engadget.com:

The service starts today, and, as advertised, you’ll swipe to the “UberFresh” section of your Uber app and a driver will bring you lunch. No, you don’t get in the car and go somewhere; think of it like app-based food delivery. For the service’s initial launch, your lunch options are limited to a single item per day (there’s a menu on Uber’s site right here). Admittedly, the options for the first week look pretty delicious, and the Yelp rankings for each restaurant back up Uber’s choices as at least somewhat legit.

MP: What’s next from Uber? Who knows, but it certainly won’t be a service that any taxi cartel has thought to offer, and will be another reason that Uber represents the future of innovative transportation services, while traditional taxi cartels might soon be relics of a past era when the interests of producers were more important than the interest of consumers.