U.S. firm to market pot products under Marley’s name | Maryland Daily Record
KINGSTON, Jamaica — A U.S. private equity firm announced Tuesday it has joined the family of late reggae star Bob Marley in hopes of building what it touts as the “world’s first global cannabis brand.”
Seattle-based Privateer Holdings announced Tuesday it has reached a licensing deal with Marley’s heirs to offer marijuana strains, including ones famed in Jamaica, where regulations permit by late 2015. It also plans to sell weed-infused lotions, creams and various accessories.
“My dad would be so happy to see people understanding the healing power of the herb,” Miami-based Cedella Marley said in a company statement.
She’s the eldest daughter of the music legend who died of cancer in 1981 and is Jamaica’s most iconic figure.
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