...“Should food products be labeled with traffic light symbols to make health-related information on ingredients easier to understand?”
Apparently, this very topic has been up for debate.
According to researchers at the University of Bonn.
writer would like to show you that this is really only yet another study that benefits Big Food, not the obesity-ridden consumer.
writer would like to show you that this is really only yet another study that benefits Big Food, not the obesity-ridden consumer.
As you may have guessed – they’ve decided that Americans would respond better to traffic light labels to resist foods the researchers deem as “bad” – that is, high-calorie foods and foods that contain unspecified levels of salt, sugar and fat.
In a study recently published in the journal Obesity, researchers observed brain scans of participants making food purchasing decisions.
A press release explains:
Red, yellow, green: The traffic signal labels on packages are supposed to be an easy-to-understand indication of the overall “healthiness” of a food product. For example, “red” symbolizes a high percentage of fat, sugar or salt, “green” a lower percentage. Just as on an actual traffic light, yellow falls in the middle. ” This is the first study that analyzes the effect that traffic light signals have on the evaluation processes in the consumer’s brain when making a purchase decision”, says Prof. Dr. Bernd Weber of the Center for Economics and Neuroscience (CENs) at the University of Bonn. Do the “traffic lights” help consumers choose a healthier diet when grocery shopping? Scientists from the CENs have addressed this question in a recent study.
“The traffic light label appears to enable the study participants to better resist unhealthy foods compared to a label containing the traditional information on grams and percentages of the particular ingredients...
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