Russia’s top supermarket chains are to freeze prices on basic foodstuffs for two months, soaking up the costs as food is expected to eat up half of Russians’ incomes this year.
The retailers plan to freeze prices on 20 socially important items in an attempt to stabilize the food market, the Association of Retail Stores (AKORT) said on its website last week.
“The supermarket chains are certain that their actions will help stabilize the situation on the food market, in the interests of the population”, the Association said.
Retailers want to show their socially responsibility as food prices rise following the ruble’s plunge of over 40 percent to the dollar and the food import bans.
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