Although Planned Parenthood's most recent controversy revolves around "fetal tissue" trafficking, the organization is no stranger to eyebrow-raising activities. A recent solicitation for participants for Planned Parenthood's Sexual Health Evaluation (SHE) study promised at least $70 with a chance to win up to $500.
Interested parties who had had unprotected sex were encouraged to visit the website to "get the deal on what the study is all about, the gift cards you'll earn, and how you can win additional big prizes — then sign up and get started!"
Although enrollment for the study is now over (2,317 participants signed up), Planned Parenthood used the following page to invite site visitors to learn more about the study:
Clicking through to learn more presented potential participants with a video explaining the study and the various incentives, including cash prizes and gift cards for retailers such as Apple, Starbucks, Target, and H&M.
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