"Two figures whose research played a key role in bringing the new initiative to fruition were Harvard Law School professor Cass Sunstein (once deemed Obama’s regulatory czar), and Richard Thaler, a University of Chicago economist, the Daily Beast reported Tuesday.“The two behavioral scientists argued in their 2008 book ‘Nudge’ that government policies can be designed in a way that ‘nudges’ citizens toward certain behaviors and choices,” the Daily Beast reported.
Obama’s executive order requires SBST to issue guidance to federal agencies on how to implement his policy directive within the next 45 days.
SBST will also consider different ways of labeling “benefits, taxes, subsidies, and other incentives” to “more effectively and efficiently promote” the president’s policy goal."
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