The Galactic Empire has landed in the Middle Kingdom.
As the final full trailer for Star Wars: The Force Awakens rolled out online early this week, Disney unleashed its marketing blitz in China for the J.J. Abrams film on the country's iconic Great Wall.
Creating a world-class selfie opportunity for the legions of Chinese fans who turned up for the event, 500 Stormtrooper figures were arranged in marching formation on the steps leading up to one of the Wall's guard towers. Disney also handed out hundreds of red and blue light sabers and other merchandise.
While Star Wars: The Force Awakens is set to open Dec. 18 in the U.S. and other international territories, Disney doesn't have a release date yet for the film in China, the world's second-biggest but most heavily protected major movie market.