"Last week, The New York Times published an article, “Sweeping Away Gender-Specific Toys and Labels,” that contained three sentences that explain one of the most important phenomena in American life.
In discussing the increasing move to do away with gender-specific toys — something The New York Times approves of — the article quoted Tania Missad, the “director of global consumer insights” at one of the world’s largest toy manufacturers, Mattel:
“Mattel’s research showed some differences in what girls and boys wanted in their action figures, Ms. Missad said. ‘For boys it’s very much about telling a story of the good guy killing the villain.’ …
[Girls] would tell us: ‘Why does the good girl have to kill the villain? Can’t they be friends in the end?’”
Very little academic research on sex differences is likely to be as accurate as research conducted by businesses and advertising agencies.
The reason is simple: Businesses and advertising agencies have no social or political agenda; their agenda is profit.
Academics, on the other hand, have nothing on the line.
When they publish studies that purport to show that boys and girls want the same types of toys, they lose nothing for asserting something so patently false.
In business there is a very big price paid for believing what is untrue.
Among academics, there is no price — certainly not their reputations, because other academics want to believe the same nonsense.
The Mattel research reveals that male nature wants good guys to kill bad guys (of course, in bad societies the definition of “good guy” and “villain” may well be inverted, but that is a values issue, not a male-nature issue); and that female nature wants the good guy and bad guy to “be friends in the end.”
This difference may be the most important of all the sex differences.
Indeed, it can actually shape the future of America and of the world..."
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