The Oscars’ swag bag is more decadent than ever. How did we get here?

The Oscars’ swag bag is more decadent than ever. How did we get here?
"I’m talking about the swag bags.
This year’s purported thank-you package for Oscars presenters and prominent nominees, a basket containing goodies worth an estimated $230,000, is causing a furor.
First, activists opposed to Israel’s occupation of the Palestinian territories urged a boycott of the costliest item, a $55,000, 10-day jaunt to Israel including first class airline tickets and luxury accommodations.
Then the Academy of Motion Picture Arts and Sciences stepped up with a lawsuit.
That gift bag?
Has nothing to do with them, no way, no how.
Instead, the academy would like Distinctive Assets, the promotional and product-placement company that’s distributing the things to the 25 nominees in the directing and acting categories and host Chris Rock, to cease advertising its giveaway as the “14th Annual ‘Everyone Wins’ Nominee Gift Bags in honor of the Academy Awards®.”
Specifically, the academy is alleging trademark infringement.
Why is the academy ticked off?
It’s not because someone asked, “Hey, why does Leonardo DiCaprio (estimated 2015 earnings: $29 million) need a free round of laser skin tightening treatment valued at $5,500, a $45,000 junket to Japan, and a $275 roll of Swiss toilet paper?” 
Surely he’ll show up to the Oscars anyway.
The academy is angry because of the combination of almost obscene luxury—$230,000!—and family-unfriendly freebies like a $250 vibrator and something called a Vampire Breast Lift ($1,900) that apparently besmirches the Oscars’ good name.
“Press about the 2016 gift bags has focused on both the less-than-wholesome nature of some of the products,” reads the complaint, which goes on to mourn “the unseemliness of giving such high value gifts … to an elite group of celebrities."...