Call it the period paradox.
Now a growing number of advocates, entrepreneurs and female lawmakers are challenging the taboo, talking about menstruation publicly (and, yes, in mixed company).
They want periods put squarely on the public agenda, and are demanding that businesses and government take menstruation into consideration when they design facilities, develop budgets, supply schools or create anti-poverty programs.
And they want tampons in every public restroom.
And they want them to be free.
For those who are squeamish about all this, the message is:
Get used to it..."
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