Heineken Light uses ‘gay’-sounding joke in new TV ad

Heineken Light uses ‘gay’-sounding joke in new TV ad:
"Neil Patrick Harris asks to “flip another man’s meat” in TV ad for Heineken Light.
A TV commercial running this summer for Heineken Light beer is raising some eyebrows as it features actor Neil Patrick Harris, an openly “gay” man, asking if he can “flip another man’s meat.”
The advertisement has Harris, best known for his roles in “How I Met Your Mother” and “Doogie Howser, M.D.,” making a series of statements to a man who appears to be grilling something on a barbecue.
Watch the ad:


The dialogue includes:
Neil Patrick Harris: “Heineken Light makes it OK to flip another man’s meat.”
Grillmaster: “No, no, no. You never flip another man’s meat.”
Neil Patrick Harris: “Award-winning Heineken Light is the best light beer you’ve ever tasted.”
Grillmaster: “That’s true. Can I have one?”
Neil Patrick Harris: “Can I flip your meat?”
(Long pause)
Grillmaster: “No.”
Neil Patrick Harris: “Suit yourself.”
...“‘Heineken Light makes it OK to flip another man’s meat.’
I did a double take when I heard it.
This is clearly some kind of gay joke, right?
Neil Patrick Harris is very much out of the closet.
I’m not sure what Heineken was going for with this commercial, but it just struck me as kind of wrong...”