The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
CoverGirl's first Cover Boy, makeup artist and, as the brand describes him, "social superstar" 17-year-old James Charles, takes the starring role in a new ad for So Lashy! by BlastPro mascara in his first ad since being signed in October.
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