The Campaign Against The NRA Is The Result Of Years Of Scheming

The Campaign Against The NRA Is The Result Of Years Of Scheming:
"Organizing isn't magic. 
The political campaign against the NRA is the result of a massive amount of hard work and planning.
If you’re not an organizer, and you’re not the kind of weirdo who reads Lefty organizing manuals so you can write book reports on Twitter, it’s easy to get the impression that the current campaign against the NRA and gun manufacturers came together on the fly. 
But it didn’t. 
These campaigns never do.
The strategy has been carefully researched, and it’s being executed now because the political moment is favorable. 
But the tendency of the press to write about activism as if it’s magic doesn’t help the public understand what’s happening. 
...As the group New Tactics for Human Rights notes, the way you approach somebody to move them a notch depends on which group they’re in. 
If they’re an active ally, they are already with you and fighting for you, fantastic. 
Engage them and fight the enemy together. 
...It’s hard to shift active opponents, because they usually have a good reason to oppose you. 
So make it clear that anything they do against you will cost them. 
Convince them not to act, making them passive opponents. 
If you can’t do that, then isolate them.
Sounds eerily familiar, doesn’t it? 
Because you’ve seen this a million times before, you just didn’t know the name for it. 
Once you know about spectrum of allies analysis, you start to see it everywhere.
...If all this stuff sounds almost military to you, that’s because it is. 
Don’t think of activism as “that dumb stuff the other guys do.” 
Think of it as a non-violent army. 
Because that’s what it is. 
Activism is unarmed coercion, and this is what nonviolent military science looks like..."
Read on!