Amazon's Alexa could soon be eavesdropping on your conversations - ITV News:"Soon, your Amazon Echo device could be listening in on your conversations in a bid to personalise advertising to your needs.
Amazon are currently chasing a patent that will allow them to bank the things you say even when you're not speaking directly to your device.
These so-called "sniffer algorithms" could learn all of your likes and dislikes, and use them to target adverts with products Amazon thinks you would like.
...Amazon insists it is committed to user privacy, adding that the patent request in the US does not represent their current development plans.
"We take privacy seriously and have built multiple layers of privacy into our Echo devices," an Amazon spokesman said.
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