Wednesday, April 11, 2018

How Pizza Night Can Cost More in Data Than Dollars

How Pizza Night Can Cost More in Data Than Dollars
"...Even a low-key evening at home can mean handing over a trove of personal information to high-tech companies
...The smartphones, Facebook accounts and other technology products deeply embedded in modern life help people get more things done every day. 
They also gather more information about us than we often realize.
But Facebook's crisis over how it handles and protects user data has led some to ask: What data am I giving up?
Imagine “Sally” sets up a pizza-and-movie night with her friend “Kristen.” 
The Wall Street Journal reviewed privacy statements to assess just how much data could be unknowingly shared on top of the price of that pepperoni pie."...
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Much, much more, read it all!
The Order
As Kristen cleans up her apartment, she turns to her Amazon Echo: “Alexa, open Domino's and place an order.”
The Domino's app installed on the Echo pulls up Kristen’s stored credit-card information. "Do you want to use your Visa ending in 1234?” Alexa asks.
The stored credit-card information is used to complete the pizza purchase. Alexa also logs the interaction, and Domino’s creates a transcript of what she said.

DATA PROVIDED

ALEXA
Voice characteristics
Content of request
DOMINO'S
Payment and billing information
Type of pizza ordered
Quantity of order

ADDITIONAL DATA COLLECTED

ALEXA
 Interaction history
 Type of Echo device
 Location
 Last four digits of credit card
DOMINO'S
 Transcript of what she said
 Hardware settings
 Operating system
 Performance statistics

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