Social media firms like Facebook want us addicted to popularity & status

Social media firms like Facebook want us addicted to popularity & status:
"...When humans evolved in small bands of 20 to 100 people, standing within the tribe was vitally important.
Your reproductive success, access to resources, and even your children’s future, depended a lot on your popularity.
It’s not surprising, then, that people who experienced a rush of pleasure when they received social validation — a “dopamine hit,” in today’s popular language of neurochemistry — were more likely to survive, leaving a strong evolutionary bias toward people with a desire to receive social approval. (And a fear of social disapproval, which is why speaking in public is one of the greatest phobias.)
Social media companies know this, and take advantage of it.
There’s even a company called Dopamine Labs that specializes in making apps more addictive.
(And “more addictive” is a fair way of putting it, given that “dopamine hits” in the brain are also a key mechanism for addictions to alcohol, drugs, gambling and the like.)
...Regulation is a blunt instrument, and I don’t like it.
But if the tech industry is seen as being in the business of addiction, regulation is likely to take place."