London cyclists too white, male and middle class, says capital's cycling chief in vow to tackle diversity 'problem' | The Independent

London cyclists too white, male and middle class, says capital's cycling chief in vow to tackle diversity 'problem' | The Independent:
"Too few women and people from ethnic minority groups cycle in London and more must be done to promote diversity among a largely white, male and middle class biking community, the city’s walking and cycling commissioner has said.
Grand schemes, such as the Cycle Superhighway network of partially-segregated routes linking the suburbs with the centre, are too often perceived as simply a way of getting “middle-aged men cycling faster around the city”, Will Norman acknowledged.
He said he was considering setting diversity targets for London’s cycling population to ensure progress was achieved."...
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