Prof claims Google search algorithms 'privilege whiteness'

Prof claims Google search algorithms 'privilege whiteness':
"A University of California professor claiming that Google’s search algorithms “privilege whiteness” and “discriminate against people of color.”
Safiya Umoja Noble argues that "big data" is not "neutral" because programmers "hold all types of values, many of which openly promote racism, sexism, and false notions of meritocracy."
According to Google, however, the algorithms in questions had already been revised prior to the book's publication, though the company acknowledges that search results may still "mirror" real-world biases.
A University of Southern California professor argues in a new book that Google’s search algorithms “privilege whiteness” and “discriminate against people of color,” a claim Google says was outdated before the book was even published..."
Read all.