"Best Buy is turning to in-home consultants to help distinguish it from Amazon.
The advisors act as "personal chief technology officers," helping people make their homes smart or merely more functional. "Unlike the Geek Squad and blue shirts working in stores, they'll be paid an annual salary instead of an hourly wage," reports Bloomberg.
"Their house calls are free and can last as long as 90 minutes. [...]
They're supposed to establish long-term relationships with their customers rather than chase one-time transactions."
From the report:
With more than 1,000 big-box stores in North America and about 125,000 employees, Best Buy was supposed to have succumbed to the inevitable. "Everyone thought we were going to die," says Hubert Joly, who was hired as chief executive officer in August 2012 after profits shrunk about 90 percent in one quarter and his predecessor resigned amid an investigation into his relationship with an employee. Instead, Best Buy has become an improbable survivor led by an unlikely boss..."Read on.
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