"Nike shares fall Tuesday after the company revealed failed NFL quarterback Colin Kaepernick will be the modern face of the brand.
It will get much worse; much worse.
... The financial loss is actually much more significant, and only beginning.
There is another problem.
Not only is Nike...- branding themselves based on severe political ideology; and not only is
- Nike selecting a failed athlete to express that image; and not only has this decision
- removed well over half of their potential customer base; but
- Nike has also decided to go much further.
Essentially an apparel line for the Antifa audience.
From an investment perspective, this means Nike is putting massive amounts of money into a product offering that automatically has removed the top tier purchasers of their products. In essence, Nike has made the fatal mistake in consumer product marketing.
Nike has decided to go from broad-based consumer appeal, to a very niche appeal for the most hard-core political activists who might also wear sporting apparel.
Here is an example of their target audience.
Occupy Wall Street / Antifa : “Believe in Something, Even if it Means Sacrificing Everything”…
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