"...But at the very least, if recent history is a guide, a run is likely to yield better things, perpetuating the victory-in-defeat incentive structure endemic to modern presidential politics.
Today’s primaries tend to produce one nominee but many winners.
Beyond the long-shot candidates effectively auditioning for cabinet positions or building a profile (and donor base) for future races, there are prospective books to sell and television contracts to sign, boards to join and paid speeches to paid-speak.Any setback is temporary, any embarrassment surmountable.
“There’s just absolutely no downside and only upside,” Antonia Ferrier, a longtime Republican strategist and former senior aide to Senator Mitch McConnell, said of quixotic presidential runs.
“It is an industry of self-promotion. What better way to self-promote than run for president?”...
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