Renaming climate change: Can a new name finally make us take action? | AdAge"As a professional namer, I create names for companies, products and services.
After the global climate strike this past September, I found myself thinking about the terms “climate change” and “global warming.”
Are these scientific terms too neutral?
Do they do enough to grab attention and inspire people to take action?
...This leads me to wonder: Is there a better way to convey the urgency of the situation, while also encouraging folks to take action?
Could the tools of branding and brand naming create a more resonant, powerful name?
...The brand needs to reach an audience that isn’t trained in scientific terms.
We need these folks to understand the severity of what’s happening to their planet and inspire them to make more eco-friendly life choices and pro-climate choices at the ballot box...
- Global Meltdown, Global Melting
- Climate Collapse, Climate Chaos
- Boiling Point, Melting Point
- Scorched Earth
- Emission Critical
- Planet Critical
- Pre-Extinction
- The Great Collapse
- Earthshattering
Read on.
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