Men less likely to wear masks because they’re ‘not cool,’ study finds — sociologists say Trump, toxic masculinity and racism also play a role
"...in a new preliminary study released this week, researchers suggest that men may not only be less likely to wear masks but that some actually view them as a sign of weakness.
The research, which is currently being peer-reviewed, may shed light on why public-facing men — especially white men — seem proud to appear in public without them.
...Caroline Heldman, a senior research advisor for the Geena Davis Institute for Gender in Media ...agrees. “... masculinity becomes toxic when it causes men to put their lives at risk,”...
The study did not explore the differences in motivations behind mask-wearing among racial lines, which — in the wake of the shooting of Ahmaud Arbery — cannot be overlooked.
...Judy Lubin, a sociologist, policy analyst, racial justice advocate who founded the Center for Urban and Racial Equity (CURE) argues that for white men, not wearing a mask is a privilege, where for black men — who have routinely been targeted by police — it’s a matter of life or death.
...Helman says these actions — no matter the reasoning — are “reckless” and send a dangerous message.
“Since the office of the president is so tied to hyper-masculinity, Trump and Pence are performing almost a caricature of toxic masculinity by refusing to demonstrate basic safety precautions,” Heldman tells Yahoo Life.
“As leaders, they are sending a terrible message to American men that they should put their lives at risk. With COVID-19, this reckless messaging from Trump in order to project a toxic brand of masculinity is putting everyone at risk because many Americans are following his lead.”...
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