"Pet Valu, the specialty retailer of pet food and supplies in the U.S., announced it was closing all of its 358 stores by year’s end.
One reason Pet Valu suffered, while others boomed, is they embraced the cultural aspects of the panic. ...Rather than begrudgingly going along with the nutty rules cooked up by local tyrants, Pet Valu made a point of being on the cutting edge of the Karen revolution from the start.
They wanted the world to know they were not just selling cheap cat food.
They really cared about you.
Their stores were festooned with signs telling the world that they cared about the safety of the customers and employees.
After all, “we’re all in this together” and “it is about being safe” during these “uncertain times.”
...It turns out that treating your customers like plague carriers is not the best way to draw people into the store.
Human beings are not far from our primitive past, so we still sense danger when things are amiss.
Going into a place where everyone is carrying on like the end is near triggers the flight instinct.
Pet Valu made themselves a bright, flashing warning sign and people responded accordingly...Read all.
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