...Key to making good decisions on this front is the willingness to practice empathy...
Here are some words and phrases that I no longer use in property descriptions...
- Great schools--You already know that you shouldn’t be talking about schools,..
- Safe neighborhood/quiet neighborhood--Not only is this loaded from a Fair Housing perspective; you shouldn’t be making these assertions since you don’t have a basis for telling potential clients what type of experience they’ll have in a neighborhood...
- Walking distance--For those who are older or who are struggling with limited mobility, walking distance may be a misleading or problematic assertion...
- Near churches--You may be amazed that this still happens, but here and there I see this pop up in property descriptions...since it suggests not only that the prospective buyer should be church-going...
- Master’s suite/bedroom/bathroom--This is a phrase that should be avoided on a number of counts, not least of which is the assumption that the owner of the home is or should be a man.
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