Chevrolet Has a New Christmas Ad, and Break Out the Tissues, It's Wonderful

Chevrolet Has a New Christmas Ad, and Break Out the Tissues, It's Wonderful - Nick Arama

• Two years ago, my colleague Joe Cunningham wrote about the beautiful ad that Chevrolet did for Christmas with a man who is sad at the holidays because his wife has died. The daughter then lovingly has the wife's car -- which is under wraps in the barn, unused for a while -- restored, unbeknownst to the father, to surprise him and bring back those memories of the love of his wife he so misses. “It’s what mom would’ve wanted,” the daughter says.
• It was a wonderful ad, at a time during the pandemic when we'd been through so much with lockdowns and a change in society and the White House, with mandates that may have separated us from our family members. It was a situation that we never would have thought could happen but did. We certainly needed some extra uplifting.
• Now, their new ad for this year pulls on some of those same heartstrings, and I have to admit, yes, I cried at the end because it was so beautiful and sweet. Have the tissues ready because "A Holiday to Remember" is likely to get you too...