Friday, November 17, 2023

Target Promotes ‘GayCruella’ To ‘LGBTQIA+ Segmentation Strategist’ Amid Abysmal Sales From Pride Backlash

Target Promotes ‘GayCruella’ To ‘LGBTQIA+ Segmentation Strategist’ Amid Abysmal Sales From Pride Backlash - By Amanda Harding 
"Target has appeared to double down on its acceptance of radical gender theory despite a second straight negative sales report following backlash to its Pride-themed products earlier this year.
Target reportedly selected a man named Erik Thompson as its Senior LGBTQIA+ Segmentation Strategist and Pride Lead, according to a post he shared on Instagram that was flagged by popular X account Libs of TikTok. 
Thompson, who goes by “gaycruella” on the social media platform, shared with followers that he was “honored” to accept the role.
“Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings,” the self-described Target corporate employee shared. “Let’s flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts...

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